The recent COVID-19 pandemic has affected every aspect of the sales cycle — from the way organizations conduct business to the way consumers shop.
Regardless of your niche or industry, the change in operations due to the virus has brought significant adjustments to the way small- and medium-sized businesses (SMBs) and their larger counterparts operate.
To keep your revenue stable — or growing — small business owners must take a close look at the impact of the “new normal” on consumers and learn how to communicate with them clearly throughout this crisis — and beyond.
According to one media consultant, crisis communication should be enabled early and often using clear and timely messages that reflect honesty and compassion. It’s also important to speak in words and language that are common to your target audience to reduce misunderstanding and increase the impact your message has.
What Should You Say?
Your message is critical. Above all, you should show concern and care for your customer base. While ongoing communication will differ according to the nature of your business and your particular industry, most businesses will find it necessary to relay one or more of the following types of communications:
- A statement regarding steps your business is taking to keep staff and visitors safe
- Steps your business is taking to help specific customer groups such as the elderly and other high-risk populations to shop more safely
- Incentives your business is offering to make it easier for customers to get the goods or services they need
- Statements regarding temporary closures and reopenings
- Notices regarding your next updates
As well as focusing on certain communications, there are those you should avoid as well, such as:
- Spreading of rumors or negative information
- Releasing an uncertain opening date
- Sharing information from unreliable sources
- Sharing personal opinions
Remember that along with communicating with your customers, staff communication is also key to keeping your business running smoothly. The Centers for Disease Control and Prevention (CDC) offers guidelines on how — and what — to communicate with staff as the crisis continues.
Digital Signage — A Perfect Tool for Communication
One of the easiest ways to communicate with your staff and customer base is through the use of digital signage such as interactive whiteboards.
Not only can these boards be easily moved from place to place in your business as your needs and goals evolve, but they are easily sanitized to ensure casual contact with the board does not contribute to the spread of illness.
The ability to use animation and bright, engaging changeable messaging on an interactive whiteboard allows you to tell a compelling story with your messaging — a critical element in engaging your customers and getting buy-in on any new procedures or policies you have put into action.
Cloud connectivity and free apps allow you to take advantage of a full complement of features, including interactive displays, to capture attention. An intuitive touchscreen panel allows for messaging to be changed simply and quickly as protocols or messaging shifts to match the current situation.
Updates are effortless, and the software integrates seamlessly into products you are used to using such as SharePoint, Microsoft OneDrive, and Google Drive so there’s no holdup getting started.
Edwards Business Systems — An Authorized Promethean Interactive Whiteboard Expert
When it comes to meaningful communications, Promethean’s series of interactive whiteboards has your business covered. They feature full digital tools to enhance the communication experience and are secure and simple to manage.
The best part of these whiteboards? They are an excellent tool to foster collaboration among your staff. You can use them to conduct training, motivate sales staff, share policies and tips, and bring together remote working and in-house staff for meetings.
The Promethean series is compatible with MacOS, Linux, Chrome OSTM, and Windows 10, so you can use them in almost any environment. WiFi and BlueTooth technologies help you connect anywhere, even in Bring-Your-Own-Device environments.
Finally, these whiteboards are equipped with a proximity sensor so they’re automatically ready and working when customers are nearby.
Communicate clearly with customers and staff throughout this crisis — and beyond. Contact an EBS representative now and learn how simple it is to get started with a Promethean interactive whiteboard.