How Video Conferencing Can Help Financial Advisors Provide High Value Services

The financial advisory landscape was disrupted in 2020 as the pandemic forced businesses — including investment-oriented ones — to move to a more digital environment.

As the shift continues into 2021, we are seeing a definite change in the way savvy advisors are conducting business. Notably, there has been an acceleration in the adoption of virtual technology to conduct meetings — a change that clients are embracing.

Financial services clients are increasingly interested in finding advisors that bring added value to the table, including the ability to meet virtually along with a better digital experience overall.

For most advisors, video conferencing using secure, high-tech tools can be the ticket to winning — and keeping — more clients as the digital landscape continues to transform.

Bringing On-Demand Services to Investors with Video Conferencing

Video conferencing is an essential tool for financial advisors who want to provide clients with the value-added ability to meet virtually.

The Benefits of Videoconferencing for Financial Professionals

There are a number of wide-ranging benefits financial advisors can achieve with the addition of video meetings to their list of available services:

• Virtual meetings give clients the freedom to meet from their home or office and bring contactless service to the table.
• They allow clients to put a face with a voice, providing a higher level of trust than a simple phone call.
• High value clients are more tech-savvy and are looking for a higher-touch relationship, something that is easily managed using video conferencing.
• More customers want financial advisors with virtual capabilities. Being able to serve them will give you a competitive edge.

However, these benefits are only valid if you have a video conferencing solution that is seamless, easy-to-use, and secure. Setting up a video conferencing system can be simple, especially if you have help from a third-party partner with expertise in this area.

Tips on Setting Up a Reliable Video Conferencing System

As a financial advisor, you have access to incredibly sensitive information — information that is enticing to hackers. As such, you will want to avoid using public video conferencing services such as Zoom to conduct your online business.

In fact, the banking and finance industry is increasingly wary of Zoom calls as more hackers show their skill in breaking into these online meetings. While not always aimed at getting information, these “zoombombings” are embarrassing at best — and can highlight security weaknesses, a sour point when you are trying to build trust with a client.

Besides avoiding these free systems, here are some other tips to help you provide a safe, positive experience for your clients:

• Choose a system that offers end-to-end encryption or allow customers to manage encryption keys at their end.
• Use strong passwords to protect upcoming calls and distribute them right before each meeting.
• Use waiting rooms to screen attendees to the call — a further protection against unauthorized access to meetings.
• Disable file transfer and automatic screen sharing.
• Only record meetings if it is absolutely necessary. Ensure you have appropriate cybersecurity protections to keep recorded calls safely stored.

After you have implemented these — and other — security features, consider adding real value by using an interactive whiteboard to conduct video conferencing. These whiteboards extend your ability to collaborate and communicate with clients by offering real-time tools.

Screen sharing, on-screen editing, and inherent applications put all the benefits of digital communication at your disposal, and clear, crisp high-definition imaging help bring a personal touch to virtual meetings.

Edwards Business Systems Has Everything You Need for Virtual Meetings

At Edwards Business Systems (EBS), we take pride in staying on the leading edge of virtual communications technology.

By partnering with industry leaders, we bring our clients full-service video conferencing tools that help you add value to your business, reaching more clients and growing your revenue.

From interactive whiteboards to security solutions that can help you add a layer of protection to your virtual communications, we have a wide array of tools and technologies that will help you meet the shift to digital head-on.

Bring your clients the added value they crave. Contact an EBS representative now and discover how simple it is to add video conferencing to your list of available services.